A LITTLE NOTE: As clients have full ownership and control of their site after the project is finished, I don’t link to the live sites as I cannot guarantee they will still accurately represent my design decisions.

Originally Published: Feb 2020
Last Updated: July 2026

Is Squarespace suitable for interior designers?

Yes! Squarespace is definitely suitable for interior designers! Squarespace has many built-in features that are perfect for interior design websites: full-bleed images, a whole host of gallery layouts, built-in portfolio functionality and a range of clean, uncluttered templates – just to name a few. As of this the date of publish (2020), I’ve built 10 interior designers’ websites as part of my white-glove web design service, and they are some of my favourites! As design professionals, many interior designers have a clear idea of their own design aesthetic and translating this into a digital format, to communicate with their ideal client, is a challenge I relish. Moreover, interior designers always have a great eye for space and colour and are used to experimenting with ideas and improving upon a draft design themselves, so it’s a ton of fun to collaborate during the revisions stage and try different things out… not to mention, all those high-quality, fabulous photos of their work make for great ‘ingredients’ to work with.

I work with clients closely to figure out exactly what they do (and don’t!) need and how we can make their website work harder for them. Your interior design website should be a reflection of your unique brand but there are several essential pages you’ll want to ensure you include. If you’re still deciding whether Squarespace is the right platform for your business, read my guide to why Squarespace works so well for interior designers. Here, we’ll concentrate on how to use it to create a more effective interior-design website.

What to Include on an Interior Designer’s Website

1. Make your homepage a concise introduction

Your homepage should quickly introduce your interior-design business and guide visitors towards the information most relevant to them. It doesn’t need to explain every detail of your process or display every project you’ve completed. Start with a clear headline that communicates what you do, who you work with and, when relevant, where you work. “Considered residential interiors in London and the Home Counties,” for example, immediately tells a visitor more than a generic phrase such as “Creating beautiful spaces.”

An impactful photograph can establish your aesthetic, but make sure any text accompanying it remains easy to read. Interior-design websites often use full-screen imagery with very small or low-contrast typography. It is important to showcase some beautiful work upfront but communicating who you are, what you do and who you do it for is equally important

A strong homepage might include:

A concise introduction to your studio
Selected portfolio projects
An overview of your principal services
A short explanation of your approach or ethos
One or two persuasive testimonials
Clear links to your portfolio, services and enquiry page

Think of the homepage as a curated introduction rather than a compressed version of your entire website. Its purpose is to help the right visitor recognise that they’re in the right place and decide what to explore next. Someone discovering you through a particular project or blog post may never enter through the homepage. Nevertheless, it should provide a clear summary as it is the first stop for visitors who want to step back and understand your business as a whole.

2. Use your About page to establish trust

Your About page is a window into your business. This helps your ideal clients know you are the one for them.

When a potential client visits your About page, they’re looking to find out more about the business. They want to know if they can trust you. They want to get a more in-depth feel for how you work. They want a peek behind the scenes at the person or people they’ll actually be working with. The quality of your work will be evident from your portfolio, while an outline of your services and offerings will probably appear on a separate page. But your About page can, quite often, seal the deal and make a client feel confident in approaching you to discuss their project. Your other pages are often about your clients – past, present and future – your About page, is about you.

About Page Ideas

Share your backstory.
How long have you been in business? Are you a solo operation, a small team or a large one? Has your business changed or grown?

Stand out.
Why should a client work with you over anyone else? What do you bring to the table that others don’t? Embrace what makes you unique and celebrate it. There’s no need to be all things to all people and trying to do this waters down what makes you special.

Set parameters.
If you work in a specific geographical location or with certain types of clients (building contractors, retail & leisure spaces, families with kids, etc) mention this on your About page.

Introduce the team.
Whether your team consists of one, five or 50 members, give visitors some insight. Introducing the business owner or a few key team members helps to build familiarity before a potential client reaches out. This helps build the know, like and trust factor.

A Peek Behind The Curtain.
In all aspects of life, we buy from people and companies we know, like and trust – it’s why huge companies with insane advertising budgets and Superbowl commercials still pay teenagers on TikTok to promote their products. It’s why celebrities, who have more money than the rest of us, get given the free stuff. If someone we know, like and trust thinks something is great, we believe them.

However, this know, like and trust factor is particularly apparent when we hire someone to provide services that intimately affect our lives. You can bet that designing someone’s home, a project that not only costs a significant amount of money but will have a lasting effect on the client’s quality of life for years to come, is a BIG decision. Finding an interior designer they feel a connection with, that they trust to handle this very important and personal project and who they think they’ll be able to get along with, is a big deal. Giving your visitors a little taste of your personality, or life away from your business, can be a great way to stand out.

My client Rachel Usher, has a short bio for each of her team members, including the two office dogs!

People may initially be drawn to your work, but they’ll also want to know who will be managing their project. An interior designer may spend months working closely with a client, discussing finances, navigating disagreements and making decisions about an extremely personal space. Your About page should help a prospective client feel confident that you have the necessary experience and that they’ll be comfortable communicating with you.

Personal information can also make the page warmer and more memorable. You might mention your interest in historic architecture, your enthusiasm for sourcing antiques or the way travel influences your use of colour. These details should complement your professional story rather than replace it. You could also include at least one clear, current photograph of yourself or your team. Depending on your brand, this might be a formal portrait, a photograph of you working with samples or an image taken inside one of your completed projects.

The strongest About pages create familiarity while reinforcing credibility. A visitor should finish the page with a clearer understanding of your expertise, personality and the experience of working with you.

3. Explain your interior-design services clearly

A portfolio shows what you can create, but it doesn’t necessarily explain how someone can hire you.

Interior designers frequently offer several levels of service, such as full-service interior design, renovation support, design consultations, e-design or room-specific packages. If these options aren’t explained clearly, visitors may be unsure which service suits them—or whether you offer what they need at all.

For each main service, consider explaining:

Who it is intended for
What type of project it covers
What the process generally involves
What is included
What the client will need to provide
The usual timescale
Any location or project-size requirements
The next step for enquiring

You don’t necessarily need to publish a fixed price for every project. However, a starting price, minimum project investment or realistic indication of the level of service can help prospective clients decide whether you’re the right fit before making contact.

If you offer several substantial services, give each one a separate page. This provides enough space to answer relevant questions and allows you to direct different audiences to the most appropriate information. Smaller or closely related offers can usually be grouped together.

Avoid relying exclusively on industry language that your clients may not understand. Phrases such as “spatial planning” and “FF&E specification” may be completely familiar to you, but a homeowner may need a simpler explanation of what those services involve.

Clear service pages aren’t about turning your website into an exhaustive brochure. They’re about reducing uncertainty and helping qualified clients take the next step.

4. Organise your portfolio around the projects you want more of

Show off your best work and do it in style! All of interior-design website clients have had different portfolio needs. Squarespace provides a number of options for displaying projects, galleries and portfolios. Your portfolio is likely to be one of the most visited areas of your website. It should display the quality and range of your work without becoming an overwhelming gallery of every room you’ve ever designed. Begin by selecting projects that represent the direction in which you want your business to grow. If you want to attract more complete renovations, feature those projects prominently rather than filling the first page with styling consultations or smaller rooms.

Depending on your work, you might organise projects by sector, room, service or project.

Categories are helpful when they reflect meaningful differences in what visitors are seeking. Too many categories, however, can make a modest portfolio feel unnecessarily complicated. Some designers give each of their project a name such as ‘Kenwood House, Battersea’, this means something to you but maybe not to your visitor, perhaps on your website the project should be title ‘South London Family Home Renovation’ … (by the way, this is much better for your SEO, those words in the second title will make it much easier for someone looking to renovate their family home in South London, to stumble across in Google!) Give each project a descriptive name instead of relying on labels such as “Project One.” A title such as “Colourful Victorian Townhouse in Bristol” immediately supplies useful context for both prospective clients and search engines. Quality is far more important than quantity. A smaller collection of professionally photographed, carefully presented projects will usually create a stronger impression than a large archive of inconsistent images and photos taken on your phone.

Pay attention to the experience of browsing on mobile devices too. Images should be large enough to appreciate without creating extremely long, repetitive pages. A visitor should be able to move between projects easily and return to the main portfolio without repeatedly using the browser’s back button. My Sojourn Squarespace template for interior designers includes several ways to present featured projects and individual case studies without allowing the portfolio to overwhelm the rest of the website.

If you have a few particularly striking images, consider featuring them prominently. My client, House Nine Interior Design, has an animated logo to greet visitors before opening onto a full-screen slideshow of their favourite projects.

5. Turn individual projects into useful case studies

Beautiful photography is essential, but photographs alone don’t reveal the full value of your work. A project case study gives prospective clients insight into how you think, what problems you solve and what you contribute beyond choosing attractive furniture. This is particularly important when much of your expertise is hidden inside the finished result.

Each project page could include:

The client’s original brief and the location and type of property
Practical or architectural challenges and how you overcame them
Before photographs, renders, floor plans or drawings. I recommend including before images only when they genuinely help to explain the problem and demonstrate the value of your work. Too many can weaken the overall visual experience.
Important design decisions
Materials, colours or bespoke elements
Professional photographs of the result
A testimonial from the client
An invitation to enquire about a similar project

You don’t need to reveal private information or write thousands of words about each space. A concise introduction and several well-chosen details can be enough to transform an image gallery into evidence of your expertise. For example, a finished kitchen may appear effortlessly elegant. The accompanying copy can explain that you reconfigured an awkward layout, improved the natural light and created hidden storage for a busy family. Those details help prospective clients understand the practical difference your work made.

Case studies can also support your SEO. A detailed page about a Georgian apartment renovation in Bath has a better chance of appearing for specific and relevant searches when someone is looking to have work done on their own Georgian property in Bath than a gallery page containing only photographs and a vague project title. Finish each case study with a clear next step, someone who has just explored a project similar to the one they’re planning may be ready to learn about the relevant service or contact you.

If you prefer a more minimal portfolio, you could include case studies as part of a blog (more on that below!) and link to the relevant blog post from the portfolio.

6. Translate your design aesthetic into your website

How to Keep Your Interior Design Website On-Brand

Your website should feel closely connected to your interior-design work. Colour, typography, spacing, image selection and movement can all communicate your distinctive perspective. A designer known for calm, natural interiors might use muted colours, generous white space and understated typography, while a colourful maximalist studio may choose expressive type, layered compositions and more unexpected transitions.

You can see this in the examples from my own work below. Rachel Usher’s interior-design style is minimal and somewhat masculine, with darker hues and sleek textures. Her website reflects this through a largely monochromatic palette, softened with off-white rather than pure white. The pages are clean and uncluttered, just like her finished interiors, with simple lines, carefully considered spacing and only the essential text. Claire focuses on architectural design and often works on the exterior of properties, so her website uses natural, earthy tones. It is similarly clean and uncluttered, but has a noticeably warmer feel than Rachel’s. Danielle Lancaster, on the other hand, has a bold, maximalist style and isn’t afraid of colour. Her website combines deep green and navy with earthy pink and yellow accents. Instead of Rachel’s precise lines and generous spacing, Danielle’s site uses overlapping elements and irregular sizing as a nod to her bright, bold and quirky interiors.

When developing your own website, consider whether its colours complement your photography, whether the typography reflects your style while remaining easy to read and how much space your images need to make an impact. Decorative details should feel distinctive without becoming distracting, while transitions and movement should support the desired pace of the site. Buttons and important links must remain easy to recognise, and every design decision should translate effectively to smaller screens.

Consistency is equally important. Repeating the same type styles, spacing rules, button treatments and image proportions gives your website a more polished and intentional appearance. It also makes the site easier to use and much simpler to update as your portfolio and business continue to grow.

7. Use testimonials to reduce the perceived risk

Hiring an interior designer can involve a substantial commitment of money and time. Prospective clients therefore want reassurance that the process will be as thoughtfully managed as the finished space.

Specific testimonials feel more credible and help answer concerns that portfolio photographs can’t address.

Place them where they support a decision. A short testimonial can strengthen your homepage, while a more detailed quotation may sit naturally alongside the relevant service or project case study. You don’t have to hide every review on a separate testimonials page that visitors may never open.

Where possible, include the client’s name, project type or location, subject to their permission. “Residential client, Surrey” provides more context than an entirely anonymous quotation. Awards, press coverage and professional affiliations can also act as credibility markers. Keep them secondary to your own message, though. A row of publication logos can support your reputation, but it shouldn’t replace the more meaningful reassurance found in client experiences and detailed case studies.

8. Create a thoughtful enquiry process

Your contact page should make it easy for suitable clients to enquire while gathering enough information for you to assess the project. A very short form may generate more enquiries, but it can also create considerable follow-up work. A long application may help you qualify leads, but asking too many questions too soon can feel intimidating.

Choose the balance that fits your service and demand. Useful questions might cover:

The project location
Property type
Scope of work
Desired timescale
Approximate budget
The service they’re interested in
How they discovered your business

You may also want to let potential clients upload photographs, floor plans, architectural drawings or an initial brief. I’ve added upload functionality to Squarespace websites for interior designers who needed to review this information before arranging a consultation, such as this detailed form for Claire Totman below.

I always recommend providing another way for visitors to contact you besides the form, especially if the form is long and detailed. Provide a phone number, email address, a separate ‘general enquiries’ form or even a WhatsApp button – don’t assume everyone has Instagram to message you on there! As useful as the detailed form is, a potential client may not be at the stage where they can fill in the information you need or have some other type of enquiry, other may prefer to make a initial contact before jumping into so much detail. While you may want to guide clients towards contacting you in a particular way, we don’t want to create a barrier that might lose a client either.

The form itself is only part of the experience. Explain what will happen after someone submits it. Will you reply within a particular number of working days? Will they receive a brochure, book a consultation or answer further questions? Clear expectations make the process feel more professional.

You can also use the page to communicate minimum project requirements or locations served. This filters unsuitable enquiries without requiring the wording to feel unfriendly. Test the entire process regularly, including on mobile. Make sure submission notifications reach the correct address, confirmation messages appear properly and any automated response contains current information.

9. Use blogging and SEO to attract relevant clients

How to Use a Squarespace Blog to Market Your Interior Design Business

A blog can help potential clients discover your business before they’re ready to search for a particular designer. The goal, however, isn’t to publish constantly or attract the largest possible number of visitors. It’s to create genuinely useful content around the questions your ideal clients are already asking. Rather than simply showing up in search results for “interior designer near me”, “interior designer Austin TX” or “interior designer period properties” – you can target dozens, if not hundreds, more search terms using your blog posts. Someone in another country who finds your “How to choose a kitchen sink” post (that’s one my client Danielle wrote!) might not be placed to hire you as a designer but they are spending time on your site, which means The Google Gods will know how great and important your content is and push it more toward everyone who is a potential client for you.

And not to mention, who says you can’t serve these blog visitors for a fee? A short course helping people on a budget to make their own interior design decisions? A paid one hour Zoom call to discuss their decorating ideas? An e-design service? These are all profit making services you could sell to your blog visitors who might not be right for your 1:1 design service.

Each article should serve a clear purpose. Answer the main question thoroughly, link to related services or projects where they would genuinely help and give the reader an appropriate next step. Use descriptive page titles, clear headings, concise URLs and alternative text that accurately describes important images to help with SEO. Blogging won’t replace your wider marketing, and publishing more frequently doesn’t automatically produce better rankings. However, a smaller collection of considered, original articles that demonstrates your expertise is more valuable than dozens of superficial posts written simply to keep the blog active.

Aside from anything, blogging gives you credibility. When someone in your town opens four or five local interior designers websites, and one has a blog packed with helpful tips and articles, what are they going to think? “Wow, look at all these posts, she really knows what she’s talking about! That article she wrote about decorating a nursery that’s gender neutral but not boring is exactly the problem we are up against! I should shoot her an email!”

Relevant questions that your ideal customers are asking – and you can answer – might include:

How much does an interior designer cost in [your area]?
What is included in full-service interior design?
Should you hire a designer during a renovation?
How should you prepare for an initial design consultation?
What is the difference between interior design and interior styling?
How can you renovate a period property sensitively?
What should you budget for furnishing a particular type of home?

The Sojourn Template

A premium Squarespace template designed specifically for the needs of interior and architectural designers. Grab your template, add your content, upload your logo, customise the colours and fonts, and get online in no time – or even have me customise it for you!

VIEW THE TEMPLATE

Should an interior designer use a template or hire a Squarespace designer?

The right way to build your website depends on your budget, time, confidence and the complexity of your business. If you’re comfortable working in Squarespace and adapting layouts yourself, a professionally designed template can give you a strategic starting point without the investment of custom design. My Sojourn template was created specifically for interior designers and includes the essential pages and portfolio layouts needed to present your studio professionally. If you like the template but would prefer someone else to tailor and build it, my Template Remix service offers a professionally supported route.

For an established studio with complex requirements or a highly individual creative direction, a completely custom Squarespace website may be the more appropriate investment. Already have a website that mostly works but needs professional refinement? A Design Day can be used to improve specific areas of design, organisation or functionality without rebuilding everything from the beginning. Whichever route you choose, your interior-design website should do more than look beautiful. It should help the right clients understand your work, trust your expertise and feel confident taking the next step.

Need a little help?

Explore the Sojourn Squarespace template for interior designers if you’d like a professionally designed starting point you can customise yourself.
Have your interior-design website built for you with my Template Remix or custom Squarespace design service, including help planning its structure, content and features.
Book a Design Day to improve an existing Squarespace website with my focused attention for a day or half-day.

Squarespace for Interior Designers: 9 Tips for a Better Website