web designer, educator and squarespace specialist
Let's start at the beginning.
I came hurtling into the world a whole two-and-a-bit months ahead of schedule, on the night of the most devastating storm the UK has ever seen, to the surprise of everyone; especially my mother, who was rather concerned that she had only paid for an hour’s parking on the car. Once the doctors had broken the news to my parents that at just over 3lbs I was unlikely to survive the next 24 hours, they promptly named me – like so many other British girls born in the mid–late 80s – after Marillion’s greatest (only?) ever hit: Kayleigh.
I like to think that the circumstances of my birth are responsible for my penchant for a dramatic entrance, aversion to tardiness, wilful determination, appreciation of 80s pop culture and love of a good guitar solo. But maybe it’s just a coincidence.
Needless to say, I pulled through and defied the doctors’ expectations. My Dad recovered from the shock. My Mum got her parking ticket rescinded. The storm damage was repaired. All was well.
THE STORY CONTINUES.
Between then and now, the following things (among others) happened. Ordered by neither chronology nor importance, I...
Called London, Chicago, NYC and Jerusalem home.
Earned a teaching certification.
Learned to play guitar and drums, albeit to a fairly poor standard.
Was invited to apply for both Oxford and Yale. I didn’t follow through on either.
Worked as a primary/elementary school teacher, a stage electrician, a music store sales assistant and a bartender.
Picked up Russian, Hebrew and French – to varying degrees of fluency.
Maintained a lifetime unbeaten record at Air Hockey.
Taught myself how to build my first website from scratch, circa 2001.
Developed a passion for team sports, especially ice hockey but more recently, basketball too.
Started living that entreprenurial #girlboss life.
Honed long-distance friendship down to a fine art.
Acquired a hell of a lot of experience in the importance of self-care, self-esteem and dreaming big.
Completed my bachelors, followed by grad school.
Made my stage debut as the Artful Dodger in Oliver!
Read an extortionate number of books. In the words of my main man, Ron Weasley; “When in doubt, go to the library”.
WHERE WE ARE NOW
Skip forward a decade or three from the original story. I’m supposedly all grown up but still only 5′ 2″.They call me petite, but I prefer fun-sized.
Nowadays, I’m based primarily in London but call the USA an unofficial second home. I left the 9-5 because I found that working for someone else often led me to have to compromise my principles or work in a way that opposed my true nature. Running my own business online means I’m able to set my own working hours and ensure a healthy work-life balance. I’m also able to spend more time on the things that are meaningful to me.
I knew that individuals and small business owners often struggled to create professional quality websites with limited budgets and technical resources, and I knew I could help. My plan was simple: to give other female small business owners an accessible and approachable service and affordable means of representing their brand professionally online.
I’m a proud Gryffindor, though the Sorting Hat did consider my Ravenclaw tendencies for a while. When I’m not working, I can be found of an evening at the theatre, ballet or anywhere with live music. If it’s daytime, you’ll find me devouring pretty much any source of knowledge I can get my hands on. I'm an introvert at heart and relish life's little pleasures like having the house to myself, daily bubblebaths and a good book.
I love watching documentaries, 80s comedies, and sports movies; listening mostly to music written before I was born while trying not to play air guitar or dance in public; reading second-hand classic novels; petting other people’s dogs; cooking and eating my own bodyweight in Mexican food; and then burning it off again in the gym or on the ice.
Think we could be a great fit?
You know as well as I do that a website says a lot about a business. And it’s time to make sure yours is saying all the right things about you.
With 15 years of experience in designing and building websites, and a few college credits to boot, it’s fair to say I know a thing or two about what makes a digital home stand-out from the crowd. I create beautiful, functional, mobile-responsive Squarespace websites, mainly for female entrepreneurs and lady-led small businesses. But I’m not about following the latest web design trends just for the sake of it or making your website so filled with flashy animation that it almost induces a headache.
I'm incredibly emphatic, sensitive and intuitive. I pride myself on being able to build a genuine connection with my clients and create a website that perfectly reflects their business’ values and unique personality, in turn allowing them to organically attract more of their ideal customers.
If you have a project that you'd like to discuss or want to find out more about the packages I offer, you can get all the details right here.
Not only do I make sure your website looks so great your customers will want to hire you on the spot, but I also map out the best customer journey so your website is intuitive and easy to navigate. My background in and geeky love of coding enables me to truly personalise your site so that it breaks free of the cookie-cutter template and absolutely shines with the awesomeness of your brand.
I’m passionate about figuring out what your website can do more of and thinking a little outside the box. If we work together, be prepared for me to ask "What if...?" I firmly believe that:
Your website should be your hardest working employee. She brings in the clients, never takes a break or a sick day and is hard at work promoting you while you're working with another client, on the school run, on vacation, walking the dog or with your feet up in front of Netflix.
If that isn’t happening right now, you and I should have a chat. For what it's worth, I love a challenge.
I provide training in Squarespace for all my Custom Build clients to ensure you’re able to run and update your new site all by yourself after we’ve wrapped up our project. As a qualified teacher, you can rest assured that I'm trained and experienced in helping people of varying ages and abilities to expand their skills and master new concepts. Whether you're already a web-whizz or an online novice, I can tailor my support to your needs. Once your site is launched, you'll also benefit from post-launch assistance from me, a screen recording of our handover Skype session for you to keep and refer back to, plus Squarespace has amazing 24/7 online customer support should you ever need a hand. (Seriously, those guys are brilliant.)