Project Spotlight: Elba London Lingerie
Elba London is a new UK-based lingerie start-up, specialising in the front closing bras.
Judith, the company’s founder, came to me with a brief to create an online presence for the fledgling business, despite the physical product still being in the design and production stage. After meeting with Judith, we decided to focus on creating a site that set the aesthetic the brand wanted to emulate using carefully selected stock photography and colours chosen by the existing branding designer.
Elba London’s focus on easy front-fastening bras has won praise from the UK Design Council and funding from Arthritis UK. However, Judith was keen to make sure that her website (like the product) would appeal to all women and that nothing about it projected the product as something solely for the disabled market.
In 2019, we’ll be working together again, overhauling the site with eCommerce features and updating the visuals with product photography.